Search Engine Marketing (SEO & PPC) Lead Generation

Search Engine MarketingSearch is a very mature channel which means PPC is no longer just about identifying hidden key words to deliver high volume quality traffic at a low CPC.

In the UK, Google controls over 80% of the search market and their indexing has become much broader so that even niche terms attract many bidders. When you consider SME’s will have key word buckets numbering thousands it is clear that having a sound keyword strategy alone is unlikely to yield good enough results.  It is in the targeting and creative execution where the real difference can be made when using search to generate leads and customers. You need:

  • Clear campaign objective
  • Strong call to action (meta description) in the Search Engine Results Pages (SERP's)
  • Great converting landing page to generate the right types of leads which match your customer profile geo-demographically

Pay per Click (PPC) is perfect for tactical campaigns which require results within a specific time-frame, whilst Search Engine Optimisation (SEO) is better for longer brand building efforts with less guarantee on consistent results.

It is also worth noting that you can simulataneously run your Google Adwords campaign on the Google Display Network on a cost per click basis using display and text banners across over 1 million sites in the network. Advertising options include placement, contextual and remarketing.

Fuse offers a full or partial search offering geared towards generating leads as a standalone campaign or intergrated into the rest of the marketing plan.